The Real Questions Are: Do you know of anyone who DOESN’T use the Internet? When did you start surfing the net? Isn't it time to add the missing piece to your business or organization?   If you are new to creating a Website it may seem like an impossible task. But please take heart, we have helped many companies small and large create a successful presence on the web. Placing a business on the web unlocks the door to new horizons in marketing. Large businesses have dedicated personnel to design and support their Websites. Small to medium businesses do not have this luxury and that is where we come in. We make it easy for you to create a successful Website even if you have no experience! Never think you can't go online with a professional Website because you can. At Talk Of The Town Hosting we will not only help you get started, but in our newsletter we will continually feed you new information that you can use to grow your business or organization.
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Let's see why a Website is a terrific marketing tool for any business
If you have a product or service you need customers and those customers are attained via marketing. A Website is the most cost effective advertising you can buy.

Here is an example:
If you printed color brochures, you could pay thousands of dollars to have it designed and printed. After printing you need to package the brochures (Example - fold, staple or insert in an envelope). Then address the brochures with the name you have purchased or obtained from somewhere. Then you need to get it to your customers, at over $.40 each for stamps, $.02 cents for an envelope you are at just under $.50 just to mail one brochure. Even with the cheapest printing you would be hard pressed to get the cost below $1.00 per brochure delivered. Also, that is a one time advertising campaign. You will need to do it all over again to re-market to new customers.

Now compare that to a Website. You enter the same information into web pages with pictures and immediately you have a brochure accessible to anyone with an internet connection. If you want to add a shopping cart,  you can sell your products online. It is a 24 hour 7 day a week advertising investment that continues as long as you keep your Website! Now, that is smart marketing!

Local Advertising (Very Important)

Today most people turn to the Internet before they look at the yellow pages. DO NOT underestimate this fact! Why is this? Ease of use. You can type what you are looking for in a search engine rather than find the phone book and search through hundreds of pages. Also, you can do this search at work, home or any place you have an Internet connection. If you are not on the Internet you are losing business.

 

Most major Search Engines now show local businesses on a pinpoint map. Customers clicking on these pinpoints can be linked to your Website. This example is from Google.com.

Here is a personal example:
Recently I was staying in a resort town in my RV, and wanted to spend the night away. We have a small dog and I didn’t know where to kennel him. So, I powered up the Web and did a search for a local pet kennel. To my disappointment I found none. If I had found a nearby kennel I could have seen pictures of the facilities, and viewed directions to them. They would have my business just because I found them on the Web. I also found that a lot of RV people travel with pets. They are in towns where they do not know the area and often are looking for vet and kennel services. You can see that a business that offers this type of service is loosing business without a Website.

One great advertising feature to keep people returning to a business Website is coupons. Place coupons on your Website for specials. Your customer simply prints the page and cuts out the coupons and presents them to you at time of purchase. Why make the customer cut out the coupons? It is a visual event and it helps fix your business name in their minds.

There are many other advantages to a Website. You can post information about a service or product so people do not have to call the business. Every question answered by the Web is a call you do not have to take time to answer. In the world of business that is called Productivity Improvement.

Another reason for a Website is it gives a place to publish a business address, even maps and how to get there. The Contact Us page is the one of the most important pages on a site, and it should tell your customers everything they need to know to visit you. Sites like MapQuest offer free map and direction links that will allow your customers to enter their starting address right on your Website and get detailed directions and a map to your business. This is easy to add using our Website builder.

Need another reason?
It levels the playing field in the eyes of your customers. Even if you are a small business, you can look as professional as big business sites. Tie your Website address with your business card and you have a great advertising tool.

Need More Reasons?

You can add features like Newsletters, Blogs or Podcasts to your site. This makes you a great source of information for your customers or members. This also keeps your business in their mind and gives them free updated information.

Your Website is available 24 hours a day, 7 days a week and 365 day a year. You do not need to open or close your store, your website is like another office that is opened 24 hours. With a website, you can literally make money while you sleep.

Your Website is a convenience for your customer. People shop online more and more everyday. Even if you do not have a shopping cart, you are selling your product or service every time someone lands on your site. Again, add your Website address to your business card and you have a constant open door for your customers to remember you by.

It gives you credibility and a professional image. If you don't have a website, people will often think your business is not real and decide not to buy your products. Building a website will help you enhance the trusts in your potential customers, and building trust is THE KEY to sales.

You get automation. A Website is a self-service medium where people can do all the shopping or information gathering. They can check out by themselves. You can save a lot of money by not hiring employees for your store. Plus, it gives your customers information before they purchase.

A Website is far cheaper than printed advertising. Your Website costs are very, very affordable when compared to other means of business promotions. Plus your website gives more exposure to potential clients.

Your Website is easily changed or modified. This is especially true with our Website Builder. You can change details on your website anytime you like. It is much easier to change the price of the products, special offers, remove less profitable products and update contact information than with flyers or brochures.

You can be found by search engines. When customers are looking for your products, your website can be displayed. These are people who are already interested in your product or service and are searching for it. Not just in your home town, but across the country and even across the world.

So, the bottom line is this.

A Website is THE best marketing tool available today. If you do not have one you are loosing members or customers.

 

Click Here to see how you can get started today with our easy to use Website builder

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