Website Marketing Facts You Can Not Overlook

The end result in marketing is getting people to your site, keeping them there and getting them to accept what you offer.

Do not think that when you publish your Website to the World Wide Web that immediately your phone will start ringing off the hook. People must know you are there and trust you enough to accept your product, service or other offerings.

They usually find you through Search Engines, they stay because you offer them the information they want and they accept your service or product because they trust you. Even if you have the best service or price, it is trust in you, that really makes the sale.

So, how do you get people to trust you or your Website? Quoting Michael Port in his book, Book Yourself Solid he says " Begin to view your role with your clients as that of a highly important and trusted advisor." We offer several great tools for you to fill this role. One of the best is covered here on this page under Email Marketing.

You can not market a bad Website.

Look over your Website and see if it has these features:

Easy to navigate
Loads fast
Has great content
Looks professional
Good keywords in title and meta tags
Tells visitors what your Website is about immediately

If you are using our WebSite Tonight Website Builder all but your content are covered for you. This is one of the great things about this product, we have already done most of the work for you. To see more Click Here

Why do people visit Websites?
Information!!! Even if they are going to buy something they are looking for information. So to start, look at your Website and see if you offer your visitors information about your service or product. You need good content not a sales pitch.

You have 7 seconds - Make it count!
That is correct! You have 7 seconds to get your Website visitors attention. If your site is slow loading or does not tell the customer what you are all about, you loose and they will click off and go to the next Website. Be sure your Home Page tells the visitor what you are all about, quick and clearly. Flash pictures are nice at first but when a person is looking for information they want it now. They do not want to sit through your movie unless it has content they are looking for and they decide to view it.

Stay away from a lot of animated GIF files. It looks great at first but becomes annoying seeing the same thing on the screen over and over. (I call it Visual Pollution)

Tips to get people to your Website

Search Engine Optimization Made Easy
In the following discussion we explain ways to market your website using Search Engine Optimization (SEO). However there is a way to easily accomplish SEO for your site. It is one we highly recommend. It is easy to do and as you optimize your site using our online wizards, you learn a lot about what SEO is all about. Search Engine Visibility is an online application that makes it a snap to promote your business online and increase your online visibility. In four simple steps! NO technical expertise is necessary. If you can type and click, you can use Search Engine Visibility! To view all the facts about our Search Engine Visibility- Click Here

Search Engines
Search engines are the most used method of finding your site somewhere out there on the Web. Search Engines visit your site and record information and then rank your site. A good ranking is the most sought after and coveted thing in the marketing arena. But good rankings are not easy and require work on your part. There are companies that do nothing but market your Website. Some are good and some are not. Normally all are expensive. If you run a small business, you probably don’t have a lot of money to pump into a marketing campaign, at least in the initial stages and you will probably want to try your hand at Search Engine Optimization (SEO)

Keywords - Keywords - Keywords
Effective keyword generation is one of the best and most critical elements in getting a good search engine ranking. Keywords are used in the page title, page content and Meta Tags. They help the search engine determine what your page is about. Use keywords freely in your page content but do not write your pages for search engines. Write them for people and include keywords naturally.

Create keywords that you think people will enter into a search engine to find your site. If you need help open your web browser and search for keyword tools. There are many including Google that are great tools to create keywords. Remember you do not need a ton of keywords. Just a few good ones. Broad and general keywords tend to be highly competitive and get lost in the shuffle. An example is "website design". You can use this as a keyword but it has already been used thousands of times on other sites. You can narrow keywords down by looking at things your customer will be looking for. Instead of website design as a keyword you might use "jacksonville website design".

Search Engines Index WebPages - Not Websites, so remember each page of your site should be optimized with good content and keyword use.

Meta Tags - WebSite Tonight Page Properties
If you are using our WebSite Tonight program for your site, be sure not to overlook the process. Meta tags and page title can be easily added by selecting Page Properties in the designer. For all others the Meta Tags and Title are placed in the HTML <head> area.

Title - Use keywords in the page title. Instead of "Welcome to Bob's Used Cars" try something like " Jacksonville's best used car deals are at Bob's Used Cars". Why do I say this? Because the best page title uses keywords and phrases of how people will search for your page.
Meta Keywords - Use keywords that people will use to search for your site. DO NOT use the same keyword over three times or some Search Engines will think you are spamming. Separate all keywords and keyword phrases with a coma.

Publish Your Website To The Search Engines
After you complete your Website you will need to publish it to the major search engines. You can find them by searching the Web. You want to submit to Google, MSN or Bing and Yahoo. However, Talk Of The Town Hosting offers a great online tool to help you with SEO.
Click here to find out more

Spread The Word
Give maximum visibility to your Website by including it everywhere. Add your Website address to your business cards, letterhead and other stationery and in all your advertisements. Remember your Website is the one thing that ties all your advertising together. So in short - spread the word!

Add A Newsletter - Email Marketing
Visitors prefer interactive websites that help them get answers to their questions in a much more efficient manner. Include a feedback form asking your visitors to rank the various functions of your website, and be sure to reply to the feedback.

Newsletters are also effective marketing tools by helping to grow your list of customers that you can market new products and services to. However the real problem is SPAM. You DO NOT want to SPAM people with unasked for email. Talk Of The Town has a great Newsletter online application that guides you through Newsletter or Email Marketing. It is easy to use and no experience necessary. You can add it to your Website now.

A newsletter does several things for you:

Establishes you as an authority
Keeps your Website in front of your visitors
Gives the information they are interested in.

Find out more about adding Email Marketing to your Website

Pay Per Click (PPC)
Pay Per Click marketing is just that. You pay for your clicks. Search Engines like Google have PPC programs. If you hosted or set up a WebSite Account with us you probably have some free credits to use for this.

When you set up a PPC account you create a marketing ad that the search engines will display. You have seen them on the side and top of search engines before. Ads are controlled by keywords you set up in your account. Example: if your keyword is "hand made dolls" people searching for "hand made dolls" MIGHT see your add. I say might because the position, one through whatever, is based on the money you specify you will pay if someone clicks on your PPC Ad. The good thing is your ad is displayed free, and you only pay if someone clicks on it.
For a new Website PPC is a great way to get visitors to your site immediately. So use your FREE Credit and set up a Google account and start advertising your Website.

While Google is the biggest PPC there are others. MSN or Bing has an Ad center that works like Google, as well as Yahoo. But there are smaller PPC companies out there that allow you to post your Website Ad at a lower competition price. Sometimes for 1 cent per click! One is 7Search and is a great way to learn about PPC Search Engines. To learn more click here: Be a 7Search.com Advertiser!

There are many books and tools you can use to optimize your Website. There are also companies that will optimize your site. Be careful because not all that glitters is gold. If a company promises you top ten ranking take a second look and be wary.

Local Advertising - Don't overlook it

Search Engines like Google offer a free local listing that is really great. Also look at your local radio and TV Websites. Many now offer free advertising to local businesses.