 What is Email Marketing- E-mail marketing is a form of direct marketing which
uses electronic mail as a means of communicating commercial or fundraising
messages to an audience. In its broadest sense, every e-mail sent to a
potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:
- Sending e-mails with the purpose of enhancing
the relationship of a merchant with its current or previous customers
and to encourage customer loyalty and repeat business
- Sending e-mails with the purpose of acquiring
new customers or convincing current customers to purchase something
- Adding advertisements to e-mails
Researchers estimate that United States firms spent
over $400 million on Email marketing in 2009.
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- Will Email Marketing help my business?
- Email Marketing is the best and cheapest way to get
and keep your name in the mind of your customers. You can do this with
several marketing techniques like sales flyers, new offerings, announcements and
more, but the most popular for business is the newsletter.
Newsletters are really eye-catching emails
that contain news about your industry, sales and tips about how to use
your product or service. Here is why they are so good:
- Newsletters help businesses to brand
themselves in the mind of potential clients. They make you an
expert in your industry. This is because when you send email with
valuable content educating your readers, they will start seeing you
as an expert in the industry and will be open to your
recommendations. When that happens a trust level is developed with
your clients or customers and you can recommend your products and
services to them.
- Online newsletters are affordable to maintain
as a marketing tool. It cost little or nothing to send email to your
target readers. Unlike a printed newsletter which cost money to print
and postage.
- Newsletters are good to pre-sell your target
market audience to buy your products and services. Those people who
actually requested your newsletter needed more information on
your business. Your newsletter opens their mind to buy from
you.
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Your readers will increase your audience, since
they will send emails or forward your newsletters to their friends if they
find the content worthy and interesting. This will increase your readership
list and will transform to more sales.
In conclusion, your newsletter is affordable to
maintain, it sells you as an expert in your industry, it builds relationships
with customers, it attracts potential clients, and it increases sales.
- What about Spam?
- Spam is any unsolicited commercial email. Sending
spam is illegal and the Federal CAN-SPAM act dictates that if you
violate federal laws and send spam, you may face jail time or heavy
fines. If you’re not sure if you’re sending spam, ask yourself the
following questions. Where did your list come from? If you bought it,
rented it, or simply took email addresses off Websites, it is a spam
list. Has your recipients given permission for you to send them emails? If they haven’t, you are acting as a spammer.
Express Email Marketing - Spam Free Email Marketing
Express Email Marketing
is an online service from Talk Of The Town
Hosting
that connects you with your customers, members, and contacts through
permission-based email marketing. Express Email Marketing helps you
build and maintain a 100% permission-based subscriber list, nurture
customer relationships, and increase your business through the scheduled
delivery of email newsletters, announcements, promotions, and other
targeted email campaigns.
Spam Free Email - Express Email
Marketing Wizard designs a sign-up process that you can add to your
Website by simply cutting and pasting it into your page. Prospects and
customers use this sign-up form to request emails from you. The opt-in
magnet also offers the ability to create and manage special interest
groups so that you can target e-mail campaigns to specific subscribers.
Express Email Marketing automatically adds the necessary disclaimer
language to any email you send. Plus, it even includes links that allow
recipients to automatically opt out.
The easy Wizard guides you through creating your
Newsletter and other emails. Pick a template and add your text. Plus anytime
someone signs up for your Express Email Marketing Opt-In, their information is
automatically added to your subscription name database. You can control
who gets your mailings and also who responds. It really is a great
marketing tool.
How Do I Start Email Marketing?
- If you do not have an account with us I recommend that
you first set up a free account with Talk Of The Town Hosting. I say this because we offer 24/7 support and
setting up your account allows our support group to help you should you
need it.
- Next sign up for the plan that meets your needs.
Click here to view more...
- You will receive an email with further
instructions
- Start your first Express Email Marketing Campaign
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